BUILDING THE IDEA. SHAPING THE EXPERIENCE.
I'm a marketing and creative professional who builds brands, tells stories and creates experiences that connect people.
My work lives at the intersection of strategy and execution, where big-picture thinking meets the details that make something memorable. With a background spanning graphic design, branding, digital marketing and communications, I bring a multidisciplinary perspective to every project.
I enjoy taking an idea from its earliest stages through execution, whether that means developing a brand identity, building a website, directing a campaign or finding a better way to communicate something.
How I got here
My career has taken me through agency work, hospitality, small businesses and independent creative projects, giving me the opportunity to work with different audiences, industries and challenges.
Today, I lead membership communications at Saucon Valley Country Club, where my work spans brand development, digital strategy, editorial content, design and major institutional initiatives. What began as a newly created position has evolved into a multidisciplinary role that allows me to collaborate across departments and bring consistency to a complex organization.
That experience has shaped the way I approach creative work: understanding the larger objective, finding the right solution and staying involved enough to make sure the details deliver.
What I bring
Content & Storytelling
Copywriting, photography, video, social media and editorial content that makes information engaging and accessible.
Strategy & Direction
Brand development, creative strategy, campaign planning and communications that connect individual projects to a bigger picture.
Design & Digital
Visual identities, websites, editorial design, packaging and digital experiences that balance creativity with function.
Execution & Collaboration
Cross-functional partnerships, project management and the ability to take work from initial concept through production and launch.
Beyond the work
Inspiration doesn't stop at the desk.
Outside of work, I'm usually planning my next trip, working on something in the pottery studio or exploring somewhere new. Travel, photography, architecture and design are constant sources of inspiration, and I'm always drawn to the small details that give a place its character.
I love discovering new perspectives, learning something unfamiliar and finding ways to bring those experiences back into my creative work. Whether I'm exploring a new city or making something with my hands, curiosity is usually what drives me.
Capabilities
Brand Strategy
Website Design & Development
Campaign & Content Direction
Email & Social Marketing
Print & Environmental Design
Packaging & Product Design
Photography & Video
SEO & Analytics
Tools
Adobe Creative Cloud
Shopify, WordPress, Squarespace
Google Analytics & Google Business
Education & Certifications
Rutgers University
Full Stack Web Development
Middlesex College
Communications & Media Studies
FAA Certified Remote Drone Pilot
Google Digital Marketing & E-Commerce Certificate