I develop original content that brings the Saucon Valley experience to life beyond day-to-day announcements and event promotion. From Club history and traditions to member stories, dining, golf and behind-the-scenes moments, the focus is on finding stories that give members a deeper connection to the Club.
Content is developed across social media, photography, video and digital communications, with each platform treated as part of a larger storytelling strategy rather than a standalone channel. The result is a more engaging, recognizable voice that captures both the heritage of Saucon Valley and the experiences happening here today.
Everyday storytelling
Social content captures the full Saucon Valley experience, balancing timely Club information with photography, video and original storytelling. The goal is to create a feed that feels less like a bulletin board and more like an extension of the Club itself.
A seasonal campaign
The Holiday Gift Guide transforms offerings from across Saucon Valley into a cohesive seasonal campaign. From coordinating products and developing the visual direction to photography, design and promotion, I bring each piece together into a consistent experience that showcases the breadth of what the Club has to offer.
Stories rooted in place
Working with the Saucon Sanctuary Foundation, we identified Saucon Special Places, a collection of 20 locations across the property chosen for their natural, historical or cultural significance. Each location is marked with a QR code that allows members and guests to discover the story behind a place they might otherwise pass without a second thought.
I developed the digital storytelling for each Special Place, transforming research and historical information into concise, engaging features designed to be explored right from the course. Arched Bridges tells the story of Saucon Valley’s bridges and their connection to Bethlehem Steel, linking a familiar part of the property to the history of the Club and the surrounding region.
