I develop branding and packaging for specialty food and beverage products offered at Saucon Valley, creating identities that connect each product to the Club in a meaningful way. From custom beer labels inspired by the archives and architecture to private-label products and in-house offerings, each project is designed to feel distinctly Saucon Valley.
A flagship rooted in Club history
Nineteen Twenty, Saucon Valley’s flagship beer, takes its name from the year the Club was founded. I developed the identity using imagery from the Club archives, drawing inspiration from the original pool to create a label that connects a contemporary product to Saucon Valley’s history.
Inspired by the Villa
The identity for Pazzetti Pilsner draws from one of Saucon Valley’s most recognizable architectural details: the striped awning at the Villa. I translated that visual reference into the packaging, giving the beer an identity tied directly to a familiar place at the Club.
Built from the blueprints
For Clubhouse Lager, I turned to Saucon Valley’s archives again, incorporating elements from original Clubhouse blueprints into the label design. The architectural drawings give the packaging its visual character while creating another connection between the product and the place it represents.
Creating a Saucon Valley product
Private-label products provide another opportunity to create offerings that feel exclusive to the Club. Working with outside producers, I develop the Saucon Valley-facing identity and packaging that transforms an existing product into something that feels considered, recognizable and specific to the member experience.
Made in-house
Saucon Valley’s rotating small-batch ice cream is made in-house by the Culinary Department, with flavors changing throughout the season. I developed the branding and packaging to give the program a recognizable identity of its own while allowing individual flavors and seasonal offerings to change over time.
