The Crest is Saucon Valley’s primary weekly member communication, bringing Club news, upcoming events, dining, golf and operational updates together in one consistent, recognizable publication.
I oversee the publication from content planning and organization through writing, editing, design and distribution. With information coming from departments across the Club, the challenge is creating a piece that feels cohesive and easy to navigate while still giving individual stories and events room to stand out.
Consistency without repetition
Each edition follows an established visual and editorial framework while adapting to what’s happening at the Club that week. Recurring structure, typography and brand elements create familiarity, while photography, graphics and layouts keep each issue fresh.
