I developed a series of identities for Saucon Valley groups and programs, giving each a distinct personality while maintaining a visual connection to the larger Club brand. A shared laurel motif ties the collection together, while custom typography, color and illustration allow each identity to stand on its own.
Connected, not identical
Each identity was designed around its individual audience and purpose, from recreation and youth programming to environmental stewardship, while the recurring laurel creates a subtle visual thread across the collection.
