SAUCON VALLEY COUNTRY CLUB
Since 2020, I’ve led branding and communications across nearly every facet of the member experience at Saucon Valley Country Club. My work spans brand strategy, editorial and digital communications, graphic design, photography and video, event branding and major championship communications.
From developing brand standards and producing member publications to creating event identities, directing content and supporting national championships, my role brings strategy and creative execution together to ensure every touchpoint feels distinctly Saucon Valley.
BRAND & STYLE GUIDELINES
A comprehensive brand system developed to bring consistency to Saucon Valley’s visual identity, voice and communications across print, digital and the member experience.
AFFINITY GROUP BRANDING
A collection of distinct identities created for Saucon Valley groups and programs, connected through a shared visual element.
CMAA IDEA FAIR
Concept development and presentation design for CMAA World Conference Idea Fair submissions, translating Club initiatives into concise, visually engaging stories.