SAUCON VALLEY COUNTRY CLUB
Since 2020, I’ve led branding and communications across nearly every facet of the member experience at Saucon Valley Country Club. My work spans brand strategy, editorial and digital communications, graphic design, photography and video, event branding and major championship communications.
From developing brand standards and producing member publications to creating event identities, directing content and supporting national championships, my role brings strategy and creative execution together to ensure every touchpoint feels distinctly Saucon Valley.
CONTENT & STORYTELLING
Original content, campaigns and visual storytelling developed to bring Saucon Valley’s people, traditions, history and experiences to life across digital platforms.
MEMBER NEWSLETTERS
A monthly member publication combining original editorial content, photography and Club news through a cohesive editorial and visual system.
EMPLOYEE COMMUNICATIONS
A biannual employee publication designed to keep staff informed, recognize accomplishments and strengthen connection across the Club.
VIDEO & MOTION
Video production and visual storytelling for Saucon Valley Country Club, spanning leadership interviews, employee stories, renovation time-lapses and aerial cinematography.
CMAA IDEA FAIR
Concept development and presentation design for CMAA World Conference Idea Fair submissions, translating Club initiatives into concise, visually engaging stories.