SAUCON VALLEY COUNTRY CLUB
Since 2020, I’ve led branding and communications across nearly every facet of the member experience at Saucon Valley Country Club. My work spans brand strategy, editorial and digital communications, graphic design, photography and video, event branding and major championship communications.
From developing brand standards and producing member publications to creating event identities, directing content and supporting national championships, my role brings strategy and creative execution together to ensure every touchpoint feels distinctly Saucon Valley.
BRAND & STYLE GUIDELINES
A comprehensive brand system developed to bring consistency to Saucon Valley’s visual identity, voice and communications across print, digital and the member experience.
CONTENT & STORYTELLING
Original content, campaigns and visual storytelling developed to bring Saucon Valley’s people, traditions, history and experiences to life across digital platforms.
GOLF & SOCIAL BRANDING
Distinct visual identities developed for Saucon Valley golf tournaments, social events and traditions, carried across digital, print, merchandise and on-site experiences.
MENU DESIGN
Menu design for Saucon Valley dining venues and private events, creating distinct visual experiences while maintaining a cohesive Club identity.
FOOD PHOTOGRAPHY
Original food and beverage photography created to showcase Saucon Valley’s culinary program across digital, social and member communications.
FOOD & BEVERAGE BRANDING
Brand identities and packaging for Saucon Valley food and beverage products, drawing inspiration from Club history, architecture and the experiences behind each offering.
DRONE PHOTOGRAPHY
Aerial photography and video capturing Saucon Valley’s courses, facilities and events from a new perspective.
MEMBER NEWSLETTERS
A monthly member publication combining original editorial content, photography and Club news through a cohesive editorial and visual system.
EMPLOYEE COMMUNICATIONS
A biannual employee publication designed to keep staff informed, recognize accomplishments and strengthen connection across the Club.
VIDEO & MOTION
Video production and visual storytelling for Saucon Valley Country Club, spanning leadership interviews, employee stories, renovation time-lapses and aerial cinematography.
SHORT-FORM CONTENT
A collection of Instagram Reels capturing Saucon Valley's events, amenities and everyday experiences through short-form video storytelling.
AFFINITY GROUP BRANDING
A collection of distinct identities created for Saucon Valley groups and programs, connected through a shared visual element.
78th U.S. JUNIOR AMATEUR CHAMPIONSHIP
Communications, publications and creative developed for the 78th U.S. Junior Amateur Championship, spanning volunteer recruitment, editorial design, member communications and local supporter engagement.
CMAA IDEA FAIR
Concept development and presentation design for CMAA World Conference Idea Fair submissions, translating Club initiatives into concise, visually engaging stories.